Our Story

I’m Alex, the founder of Elavate, and this is my mother Jisha, an NHS Nurse. 

5 years ago, I was introduced to ‘Collagen Supplements’ after my dad recommended I buy some for my mum. 

My mum, nearing her 50’s, was starting to really feel the negative-effects of aging kick in.

Stress from work was starting to overwhelm her and her face began to look duller, day by day.

So I started buying collagen for her, and made sure she took it EVERY SINGLE DAY.

A few months later, my family and I were amazed by the impressive results.

Not only did my mum’s facial lines start to smoothen, but she just looked more alive, brighter and energetic because of it.

I convinced myself that I was just going to keep buying collagen for her, FOREVER..

But there was one MAJOR ISSUE…

Collagen was UNBELIVABLY EXPENSIVE!

I was spending OVER £55 A MONTH on Collagen, just for her!

To make matters worse, my father & I use to often sneak into the kitchen and take some collagen for ourselves, so very often the £55 a month supply… DIDN’T EVEN LAST 3 WEEKS!

I started buying a second batch of collagen for my dad, but I was now spending OVER £110 A MONTH ON COLLAGEN!

At this point my sister was also hooked onto collagen and so those supplies finished EVEN QUICKER than I had hoped.

I knew this wasn’t sustainable but I just COULDN’T AFFORD to keep buying collagen for mum & the rest of my family

So I began looking online for a solution…

Some way I could just buy good quality collagen (that doesn’t taste weird) and one that was actually affordable for my family to take.

The issue is… Everything I found on the market was either:

❌ Made outside the UK (Which my Mum was too scared to consume)

❌ Inefficiently dosed (Which makes taking collagen absolutely pointless)

❌ Or even worse… they just tasted horrible and my mum hates taking supplements that make her gag

I knew there had to be a better solution to taking high-quality, good tasting & effective collagen...

So I did the research, talked to the experts, learned a lot about the collagen industry, and began working on Elavate.

My goal was Simple - I wanted to design a collagen supplement that:

✅ My mum would love to take

✅ That actually worked & wasn't underdosed

✅ And didn’t cost me a fortune to buy every month. 


You see, I learned quite a few interesting things when unpacking the collagen industry, and understanding how collagen even works.

You might not know this but…. taking collagen on its own, is VERY INEFFECTIVE!

In order for Collagen to be absorbed by your body, it actually needs an active ingredient called Vitamin C, to kickstart the collagen production process

But the issue with simply mixing collagen with regular vitamin C is that… 

Vitamin C is VERY POORLY ABSORBED.

In fact, a large percent of it it gets destroyed by your stomach’s digestive acids, before it can even be used!

So I had to find a solution to overcome this poor absorption issue...

I had to make sure my mum was ACTUALLY GETTING THE MOST out of her collagen supplements.

I noticed that most other collagen brands stayed away from talking about this issue….

They just hoped their customers wouldn’t realise that the collagen they were selling, couldn’t actually be entirely used by the body…

But I refused to do the same.

I knew after all, that if I wanted my Mum to look and feel her best, I needed to figure out a way to make collagen workMOST EFFECTIVELY

So during my discussions with various nutritionists and experts, we brainstormed solutions to overcome this ‘absorption issue’

And luckily, we found a solution….

It’s know as “Liposomal Vitamin C”

The HIGHEST GRADE of Vitamin C on the market

The way it works is, it wraps Vitamin C, in sphere-like objects called “Lipids”, which act as a protective case for the Vitamin C

Kind of like how a phone case stops your phone from breaking

Liposomal Vitamin C stops Vitamin C from being destroyed by your stomach acids...

So that it ACTUALLY makes it’s way to your cells and can ACTUALLY be used by your body.

The only issue was, Liposomal Vitamin C is VERY EXPENSIVE...

More than DOUBLE THE COST of regular Vitamin C…

This was the reason why NONE of the other collagen brands were using it!

They were just trying to cut on their costs... at the expensive of their unknowing customers!

But that wasn’t going to hold me back.

I was determined to make the best possible product for my mum and I’d happily stomach that cost to deliver a better product to her.

So I added a CLINICALLY-EFFECTIVE dose of Liposomal Vitamin C into Elavate's Collagen blend

Now, we solved the absorption issue. But doing that wasn’t enough, I had to go one step further

I had to make Elavate a TRULY SUPERIOR product than what the market offered…

I had to do more….

And so I spoke to the experts again tried to figure out, how could I make Elavate's Collagen EVEN MORE EFFECTIVE

To my delight, they suggested some ingredients that could further enhance the effectiveness of our product

I was intrigued...

After all, my end goal was to create a product for my Mum (and now dad who also got hooked onto collagen) that:

✅ Makes their skin clearer

✅ Restores their youthful glow

✅ Makes them feel more Confident, Alive & Energetic

Turns out, two ingredients known as Hyaluronic Acid and Biotin had recently had studies completed to test their effectiveness

And the results came back confirming that Hyaluronic Acid boosts Skin Hydration & Biotin boosts hair & nail growth

I thought it was a no brainer to include these ingredients in our blend.

After all, it delivers the body-enhancing results that I was looking for!

Right before I added these key ingredients, I saw that some other collagen brands on the market had already added  either Hyaluronic Acid or Biotin in their blend...

But the issue was….

The dosages that they were added, were TOO SMALL, they were basically INEFFECTIVE!

ONLY ADDED FOR NAMESAKE!

I really hated seeing DECEPTIVE BRANDS TRY TO TRICK CUSTOMERS by adding a plethora of ingredients to their products, only to cheap out and add INEFFECTIVE DOSAGES of them!

t’s Wrong! It’s Deceptive! It’s almost… A SCAM!?… I thought

I was determined to make sure that ALL the ingredients I added to Elavate’s Collagen Blend WAS ACTUALLY DOSED AT EFFECTIVE AMOUNTS, as proven in clinical studies.

So I proceeded to add effective dosages of Hyaluronic Acid & Biotin to our blend - to boost it's body-enhancing benefits.

At this point, we had the absorption issue sorted and we had a superior ingredient list with effective dosages.

But, I felt like I COULD STILL DO MORE.

You see I realised that most collagen supplements, only tackle the issue of improving your outward physical appearance.

There was none available that also helped you FEEL BETTER & MORE ALIVE INSIDE

So I did even more research, and spoke to more experts, and we came across 2 ingredients that could help me achieve that goal.

Probiotics & Medicinal Mushrooms

Whilst most of you might already know what probiotics are and how beneficial they are for easing digestion and limiting bloating...

Medicinal mushrooms are less commonly known, but are still VERY POWERFUL

These mushrooms (and no they aren’t the ‘magic kind’) help boost natural immunity & cognitive ability by providing your body with key nutrients known as ‘beta-glucans’

There were a few studies conducted that verified these mushrooms ability to improve memory & support your immune system…

But I was skeptical to say the least...

So I had to try them out for myself to confirm if they actually worked...

To my pleasant surprise, after a few months of taking these medicinal mushrooms, I felt I had more natural energy throughout my day, my body felt healthy, and I was able to tackle long projects WITHOUT RELYING ON CAFFEINEfor a boost.

I knew this would be perfect for my mum, who was regularly used to working long hours as a Nurse, and would often feel burnt-out after a long-shift

We proceed to mix all these POTENT Ingredients together and…..

WE FINALLY DID IT

15 months of research, testing & trials later, Elavate’s Collagen Superblend was created.

An ALL-IN-ONE BLEND that helps Women & Men get:

✅ Clearer & Firmer Skin
✅ Healthier Hair
✅ Stronger Joints
✅ Smoother Digestion
✅ Longer Nails

WHILST FEELING

✅ MORE ENERGIC
✅ MORE CONFIDENT
✅ MORE ALIVE

THAN EVER BEFORE!

And the best part?

WE MADE IT AFFORDABLE!

So regular working British people like you and me can treat ourselves or our loved ones with some collagen - THAT ACTUALLY WORKS!

I’d love for you to experience all the WONDERFUL BENEFITS of our Collagen blend & give it a try today.

My mum’s been loving it for the past year and we stand by the product 100%, so much so that we offer a full 90 guarantee on all purchases because we’re confident you’ll see the results you desire (As long as you remember to take it everyday!)

Wishing you the very best results & Enjoy!

Alex,
Founder Of Elavate

At Elavate

We value

Helping our customer heal their body and mind, so they are prepared to tackle each day more confidently with more energy

We Promise

To source the highest quality, effective ingredients, to help you achieve your skincare goals

We Believe

Better feeling skin means a more happy, productive & vibrant you. And our goal is to give you just that feeling.